It is now my second day on the job and I was thinking this morning about how to begin setting expectations with the SE Leaders on my team. It is always a careful balance as you are the new guy and you are joining a team and group that they have spent a considerable amount of time building. On the flip side, people always want to know what is expected of them and how to partner with their new leader.
I remembered that I had written an FY kickoff email to the SE Manager team a few years ago and highlighted many of those expectations. Rather than rewrite the email I of course pinged one of them…. “Hey… do you remember that random email I sent 4 years ago on ‘doing the right thing’ do you still have it?”
Thoughts and High Level Expectations for our SE Leader team
We each have activities and responsibilities, but it is the overall leadership we provide that will be the difference between success and failure.
- Collaborate (Join the Team): How well do you work with your peers and team members? Do you share ideas and look for win win?
- Curiosity (Learning): This is not only technical skill set, but are you learning and developing as a leader and not just a manager? When you make a mistake (we all do) are you learning from it?
- Execute: Can you do the job, do you overcome obstacles? Can you beat expectations?
- Improve: This is where you start to add real new value. Can you take an idea and grow it or scale it to deliver extra value? For example, can you take the upcoming SE Summit and enhance it or ensure its success?
- Innovate: This is innovation with positive business results. Did you come up with an idea or find one, execute it, and add additional value to the business above what we do today?
We will define the requirements of (MANAGER PERFORMANCE MEASURE/TOOL) mapped to SE Leader as a team, but in terms of pay for performance, bonus’s, comp, etc I heavily weight to the areas above. If you do Collaborate, Curiosity, and Execution really well – than you are meeting expectations. Blowing out your number, playing nice with others, and learning is just what we expect of each other as leaders. To be exceptional a leader must also Improve and Innovate. Did you in some way make those around you 5 or 10% better? Did you run an initiative, sales campaign, or similar that grew the business at a faster than expected pace and then share it and scale it with others?
Part of having pride in your work means you are ok with doing whatever it takes to ensure CUSTOMER SUCCESS. Even a rich retail store owner will sometimes have to plumb the toilet in the public restroom. We will always be faced with situations where our teams need to do dirty work and a diving catch, i.e. do an install, work a support case, or do an emergency demo. However, after that diving catch is done have we fixed the root cause of the problem? Did we set expectations with the requester? If we had to do an implementation due to partner inability – what have we done to ensure that partner now has that capability once the fire drill is over? If we had to do an emergency demo did you set expectations with the Sales member about how to go about scheduling demo’s in the future?
In matrix leadership it is all too often easiest to avoid the tough discussion, try to make various people happy and try to play politics. One way to avoid this is to strive to be open and always “Do the Right Thing”. When making a tough decision, solicit input from your stakeholders and review the facts from multiple angles or sources. Once done, do whatever you believe is the “Right Thing” for your customers and (COMPANY) overall. In some cases this may not be what is best for either you,your team , or your stakeholders but is the best for the greater whole. When you make the decision be open and honest with why you made it. In the end no one can ever question your intentions if you “Do what you believe is the right thing”. It also helps you sleep well at night… “Criticism is something you can easily avoid by saying nothing, doing nothing, and being nothing.” -Aristotle- If something is broken or not working in 2 or more teams, I should take that on and fix it at the Americas or Company level.
- If something is working very well in one team, I should figure out how to scale it to the others.
- “Your aligned SE – recognize immediately that these folks are your competitive differentiation. They are the best of the best and you need them so much more than they need you right now. You will treat them with the utmost respect and reverence. On your watch, they never buy their own lunch…become their firewall, their advocate, their partner. Do not let them down. “
- Hot topics from you
- Hot topics from Bill
- Customer Opportunities
- Staffing: Recognition, Concerns
- Internal Alignment: issues, positives?
Feel free to reach out to me at any time. My iPhone is never far from my side. I do tend to be pretty bad with phone calls and voicemail. The challenge with those mediums is I am often on conference calls or meetings and it is difficult to grab that. I read every single email and strive to have a zero inbox every evening. Email is great as well as IM or SMS txt. You will often get a quicker response that way than voicemail. What are your preferences?
In our one on one’s or meetings I often will play the role of Devil’s Advocate. This can be offsetting (annoying/frustrating) at first as it will seem that your new manager is questioning everything or arguing all your points. I do this so we can vet the ideas in a safe environment before moving on to external stakeholders. Other times it will be because I have the same view as you and I am exploring for pitfalls or weaknesses in the approach and hoping you can help. If the debate or questioning is too intense it is OK to say “timeout”! See the topic above – feedback. 😉
I especially like the “My Role” section, Bill. Well put.
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A very thorough article Bill! One thing I learnt in my previous pre-sales career was the importance of managing my relationship with the sales rep (s). We have all had the experience of being asked to do a last minute Demo to an unqualified lead which then goes wrong. So giving SE’s the tools to help sales qualify and step into the role of trusted advisor benefits everyone.
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That is a great point and a topic all into itself. I will add it to the list of future posts. In fact I would like to ping a peer group of mine and collect their strategies. For example one of the SE leaders at another company had a Drop the Mic award which they have to the best Sales Rep that treated the SE well and did something the SE needed. The sales reps would really compete to win it. I love that idea
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Great that you are interested in this and do reach out if you want my perspective on this too. In my tech career I transitioned from pre-sales to sales so experienced the challenges on both sides.
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Excellent comments Bill. Demonstrating solid leadership applied to presales!
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